Lessons for small business to be learned from Walt Disney

Remember when the price to get in Disney World was a little more than 10 bucks and then You had a book of tickets to use as You please. The E ticket was the one You treasured and made sure to use it for just the right ride. As Disney changed to all You can eat ticket prices, Who would have thought the prices would still be accepted at 100 dollars for one day? What will be the limit?